Trade Marketing Manager
Core
Lead marketing activation for a portfolio of area accounts in partnership with Sales Managers to drive sell-out and category growth.
Role type
Trade Marketing Manager
Builds
Co-branded marketing initiatives across in-store and retail channels
Domain
Retail / Sports Apparel
Deliverable
product features
Required skills
Account marketing, strategic planning, budget management, ROI analysis, cross-functional collaboration, retail operations knowledge
Preferred skills
Commercial mindset, hands-on execution, analytical thinking, stakeholder management
Technologies
None stated
Responsibilities
Develop annual trade marketing plans aligned with commercial objectives, execute co-branded marketing initiatives, translate regional strategies into local initiatives, manage activation budgets and monitor sell-out performance
Seniority
Mid-level, hands-on IC