Senior Manager CRM Europe
Core
Lead and evolve PUMA's CRM strategy across Retail and E-Commerce in Europe, driving customer acquisition, engagement, loyalty, retention, and lifetime value.
Role type
Senior Manager, CRM Strategy & Operations
Builds
European CRM programme, customer lifecycle strategy, and automated lifecycle campaigns
Domain
Retail & E-Commerce, Customer Relationship Management
Required skills
CRM strategy, lifecycle marketing, email marketing, marketing automation, customer segmentation, personalization, omnichannel engagement, data analysis, project management, stakeholder management, budget management
Preferred skills
Retail/Sports/Fashion industry experience, another European language
Technologies
CRM platforms, marketing automation tools, reporting solutions
Responsibilities
Lead and develop Europe's CRM strategy aligned with global frameworks; Own the CRM programme, lifecycle strategy, and campaign roadmap; Drive customer acquisition, conversion, retention, and LTV through data-driven initiatives; Manage and prioritize the CRM calendar; Lead planning, execution, and optimization of lifecycle campaigns with focus on email and automation; Develop customer journeys, personalization strategies, and segmentation; Act as key driver of the Membership Programme; Collaborate with Brand Marketing, Retail, E-Commerce, Merchandising, Media, IT, Analytics, and Global CRM teams; Own CRM reporting, KPI tracking, and performance analysis; Drive testing, experimentation, and innovation; Manage CRM technologies and capabilities; Oversee CRM budgets, forecasting, and investment tracking; Ensure compliance with privacy and brand standards; Create and execute newsletters for e-commerce and retail channels.
Seniority
Senior, hands-on IC with leadership responsibilities
