Director Marketing Training
Core
Develop and lead the global marketing strategy for the Training category, ensuring consistent representation of products, athletes, and training solutions across the marketing mix.
Role type
Director, Category Marketing (Training)
Builds
Global communication toolkits, franchise product storytelling, seasonal Sell-In tools, and category presentations.
Domain
Sporting goods / Fitness / Training / Consumer goods
Deliverable
product features
Required skills
Global marketing strategy development, category growth strategies, athlete and product storytelling, stakeholder management, team leadership, KPI tracking and optimization, cross-functional collaboration
Preferred skills
Experience in performance/fitness/training categories, international travel, additional languages
Technologies
None stated
Responsibilities
Develop global marketing strategy for the Training category; Drive execution of seasonal and long-term strategies; Translate consumer insights into marketing initiatives; Lead category communication and storytelling; Partner with Product, Design, and regional teams; Manage and develop the Training Marketing team; Build relationships with athletes and agency partners; Monitor competitive landscape and market trends; Track KPIs and create Sell-In tools.
Seniority
Director, global matrix organization