Director Marketing Training
Core
Develop and lead the global marketing strategy for the Training category, ensuring consistent representation of products, athletes, and training solutions.
Role type
Director, Category Marketing
Builds
Global communication toolkits, franchise product storytelling, seasonal Sell-In tools, and category presentations.
Domain
Sporting goods / Fitness / Training
Deliverable
product features
Required skills
Global marketing strategy, team leadership, stakeholder management, consumer insights translation, KPI tracking, competitive landscape analysis, integrated marketing communications.
Preferred skills
Experience in performance/fitness/sports categories, additional languages, international travel readiness.
Technologies
None stated
Responsibilities
Develop global marketing strategy for the Training category; Drive execution of seasonal and long-term marketing strategies; Ensure consumer relevance by translating insights into initiatives; Lead development of category communication strategies; Partner with Product, Design, and regional teams; Manage and develop the Training Marketing team; Build relationships with athletes and agency partners; Monitor competitive landscape and market trends; Track and evaluate key marketing KPIs.
Seniority
Director, global matrix organization