Manager Performance Marketing
Core
Manage performance marketing budget and campaigns to drive revenue growth and profitability for PUMA's e-commerce platforms.
Role type
Manager, Performance Marketing
Builds
Paid media campaigns and brand visibility on key E-Commerce platforms
Domain
Consumer goods / Sports apparel / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Budget management, ROAS optimization, paid media campaign execution, data analysis, stakeholder management, experimentation design
Preferred skills
E-commerce experience, consumer-facing business experience
Technologies
Excel
Responsibilities
Own and optimize an annual performance marketing budget of ~₹20–30 Cr, Drive revenue growth while delivering ROAS and profitability targets, Plan, execute and optimize high-impact paid marketing campaigns, Analyze performance data to identify insights and growth opportunities, Collaborate with Business, Brand, Merchandising and Analytics teams, Drive continuous experimentation to improve marketing efficiency
Seniority
Manager, hands-on IC