Senior NKA Marketing & Tender Specialist
Core
Support National Key Account business growth through strategic marketing initiatives, market intelligence, competitive analysis, and tender management.
Role type
Senior marketing and tender specialist
Builds
Strategic marketing programs and competitive bidding strategies for healthcare accounts
Domain
Healthcare / Medical Devices
Required skills
Tender management, market intelligence, competitive analysis, strategic planning, project management, market research, customer engagement, material development, cross-functional collaboration
Preferred skills
National Key Account experience, healthcare/medical device industry background, healthcare policy knowledge, strategic marketing program management
Technologies
None stated
Responsibilities
Lead end-to-end tender support for strategic projects and key customer opportunities; Develop and maintain tender databases, proposal templates and best-practice repositories; Conduct tender analysis and continuously improve bidding effectiveness and win rates; Collaborate with commercial and solution teams to develop competitive bidding strategies; Monitor healthcare policies, market trends, industry developments and competitive activities; Conduct market research and generate actionable customer and market insights; Plan and execute strategic marketing initiatives for National Key Accounts; Support customer events, academic collaborations, workshops and engagement programs; Develop customer-facing materials and value communication tools; Assess marketing effectiveness and recommend improvements; Partner with Sales, Product, Service and Solution teams to support strategic initiatives; Coordinate resources to ensure effective execution of marketing and commercial programs
Seniority
Senior, hands-on IC