Field Marketing Manager, Healthcare / SLED
Core
Lead growth marketing and GTM strategy for Healthcare and SLED verticals, focusing on landing and expanding critical named accounts.
Role type
Field Marketing Manager (Healthcare/SLED)
Builds
Full GTM marketing motion, industry experiences, and account-level programs for must-win accounts.
Domain
Healthcare / State, Local & Education (SLED) / Public Sector
Required skills
Healthcare GTM strategy, Account-based marketing (ABM), Pipeline management, Event orchestration, Sales partnership, Data-driven budgeting, Industry narrative development
Preferred skills
Healthcare vertical ownership, Selling into complex regulated buying centers, Revenue mindset, High-end executive event production, Strategic program building from scratch
Technologies
None stated
Responsibilities
Build and execute data-driven GTM plans for Healthcare/SLED; Design and run land-and-expand programs for priority accounts; Translate mission into vertical-specific narratives; Partner with sales on account planning and pipeline analysis; Orchestrate end-to-end industry events and experiences; Track spend against pipeline generation; Provide real-time market feedback to corporate and product teams
Seniority
Mid-Senior, hands-on IC