Field Marketing Manager, Healthcare / SLED
Core
Lead growth and marketing strategy for Healthcare and SLED verticals, building GTM motions to land and expand enterprise accounts.
Role type
Field Marketing Manager (Healthcare/SLED)
Builds
Data-driven marketing plans, high-touch industry programs, and account-level GTM motions for must-win accounts.
Domain
Healthcare / State, Local & Education (SLED) / Public Sector / Enterprise Software
Required skills
Healthcare vertical GTM strategy, Account-based marketing (ABM), Event orchestration, Sales partnership, Pipeline architecture, Budget management
Preferred skills
Experience with HIMSS/CHIME/HLTH events, Narrative translation for CIOs/CMIOs, Data-driven iteration
Technologies
None explicitly listed
Responsibilities
Own Healthcare/SLED GTM strategy and execution, Design and run programs for priority accounts, Partner with sales on account planning, Orchestrate end-to-end industry events, Track spend vs pipeline generated, Provide feedback on messaging resonance
Seniority
Mid-Senior, hands-on IC
