Marketing Director
Core
Develop and execute integrated brand strategy for a pharmaceutical portfolio in China, driving market share and brand equity through regulatory-compliant marketing and cross-functional collaboration.
Role type
Senior Marketing Director (Pharmaceuticals)
Builds
Integrated omni-channel campaigns, product lifecycles, and value propositions for medical technology products.
Domain
Healthcare / Pharmaceuticals / China Market
Deliverable
product features
Required skills
Pharmaceutical marketing strategy, competitive analysis, cross-functional leadership, regulatory compliance, budget management, team coaching, clinical data translation.
Preferred skills
Master's in Pharmacy/Life Sciences, experience in Contrast Media/Radiology/Diagnostic Imaging, drug development lifecycle knowledge.
Technologies
None stated
Responsibilities
Develop integrated brand plans aligned with global strategy; drive competitive analysis and win/loss tracking; lead cross-functional product launches; optimize marketing ROI through budget management; lead communications team for omni-channel campaigns; lead, coach, and evaluate marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities
