Marketing Director
Core
Develop and execute integrated brand strategy for a pharmaceutical portfolio in China, driving market share and brand equity through insights into healthcare policy, clinical data, and patient journeys.
Role type
Senior Marketing Director (Pharmaceuticals)
Builds
Integrated omni-channel campaigns, product lifecycles, and value propositions for medical technology products.
Domain
Healthcare / Pharmaceuticals / China Market
Deliverable
Product features
Required skills
Pharmaceutical marketing strategy, competitive analysis, product launch leadership, budget management, regulatory compliance, team leadership, clinical data translation
Preferred skills
Experience in Contrast Media, Radiology, or Diagnostic Imaging, Master's degree in Pharmacy/Life Sciences/Clinical/Public Health
Technologies
None stated
Responsibilities
Develop integrated brand plans aligned with global strategy; drive competitive analysis and win/loss tracking; lead cross-functional product launches; optimize marketing ROI through budget management; lead communications team for omni-channel campaigns; lead, coach, and evaluate marketing team
Seniority
Senior, hands-on IC with leadership responsibilities
