Director, CV Brand lead
Core
Lead the Japan Brand team to drive the launch and growth of a cardiovascular medicine brand, managing strategy, budget, and cross-functional execution.
Role type
Director, Brand Lead (Japan)
Builds
Brand strategy and omnichannel marketing campaigns for a cardiovascular therapeutic area.
Domain
Pharmaceuticals / Cardiovascular
Deliverable
product features
Required skills
P&L management, cross-functional team leadership, omnichannel strategy, advanced analytics interpretation, customer journey mapping, regulatory landscape knowledge
Preferred skills
Cardiovascular therapeutic area expertise, matrix organization influence, agile operating model design
Technologies
Journey decisioning engines, BI&A tools
Responsibilities
Manage fully loaded P&L and budget allocation for the brand team; drive dynamic resource allocation to meet brand objectives; lead cross-functional teams (Commercial, Medical, Market Access) to execute brand strategy; utilize advanced analytics to refine brand strategies and understand performance; provide input to I&A teams on analytics development; participate in performance calibration sessions for functional leads.
