Senior Marketing Manager (Maternity Cover - 13 Months), OnTheMarket - London
Core
Lead CRM and customer communications strategy for B2B and B2C audiences, optimizing customer lifecycle marketing and supporting broader brand initiatives for OnTheMarket.
Role type
Senior Marketing Manager (CRM & Customer Communications)
Builds
Customer lifecycle programs, automated email journeys, and integrated marketing campaigns for estate agents, developers, and home buyers.
Domain
Real Estate / PropTech / Digital Marketplace
Required skills
CRM strategy, lifecycle marketing, email marketing, segmentation, automation, customer journey mapping, A/B testing, database marketing, marketing automation, project management, stakeholder management, team leadership
Preferred skills
B2B and B2C marketing, multi-channel campaign management, agency management, above-the-line advertising, property/tech industry experience
Technologies
CRM systems, marketing platforms, customer data tools
Responsibilities
Develop and deliver CRM strategies across B2B and B2C audiences; Create and optimize customer journeys to improve engagement and conversion; Work with Data and Product teams to improve targeting and personalization; Establish CRM best practices and governance; Drive continuous improvement in campaign performance; Monitor and report on campaign performance using data insights; Support integrated marketing campaigns across owned, earned, and paid channels; Lead workstreams for major brand and commercial campaigns; Support above-the-line marketing activity including TV, video, and outdoor; Manage campaign budgets, timelines, and creative development; Support planning and delivery of industry events and conferences; Deliver presentations and recommendations to senior stakeholders; Act as guardian of the OnTheMarket brand; Collaborate with cross-functional teams for product launches; Conduct performance reviews and coaching for direct reports.
Seniority
Senior, hands-on IC with team leadership