Senior Demand Generation Specialist – Ten-X – Irvine, CA
Core
Drives buyer-focused digital demand generation and performance marketing strategies to attract, engage, and convert qualified bidders for commercial real estate assets on the Ten-X auction platform.
Role type
Senior Demand Generation Specialist (Performance Marketing)
Builds
Integrated digital campaigns, email/CRM programs, and optimized buyer funnels for commercial real estate auctions
Domain
Commercial Real Estate / Online Marketplaces / Auctions
Required skills
Digital/Performance Marketing, Email Marketing, CRM Management, SEM/Paid Search, Funnel Optimization, Data Analysis, AI Tool Fluency
Preferred skills
Commercial Real Estate Experience, Auction/Marketplace Experience, Marketing Automation, Lead Scoring
Technologies
Salesforce, Pardot, SEM tools, AI tools
Responsibilities
Develop and execute integrated digital campaigns and audience growth strategies; Lead email marketing and CRM programs including bidder nurture and lifecycle communications; Partner with centralized SEM team to inform paid search strategy; Monitor asset-level marketing performance and prioritize support for underperforming assets; Optimize the end-to-end buyer funnel from traffic to bid activity; Analyze campaign performance and translate findings into actionable recommendations.
Seniority
Senior, hands-on IC