Digital Marketing Engagement Coordinator
Core
Design, implement, and manage automated marketing campaigns and journeys using Salesforce Marketing Cloud to drive digital engagement and optimize campaign performance.
Role type
Marketing Automation Coordinator
Builds
Automated email campaigns, segmented customer journeys, and marketing reports
Domain
Financial Services / Digital Marketing
Required skills
Salesforce Marketing Cloud, email campaign management, data analysis, cross-functional collaboration, content development, project management
Preferred skills
Adobe suite familiarity, HTML/CSS, marketing automation best practices
Responsibilities
Design and optimize campaign journeys and segmentation strategies; Monitor and analyze campaign performance metrics; Collaborate with sales, product, and content teams; Integrate Salesforce Marketing Cloud with other marketing technologies; Create email content and landing pages; Maintain marketing automation documentation and workflows
Seniority
Mid-level, hands-on IC
