Email Automation Specialist - Salesforce Marketing Cloud
Core
Design and implement sophisticated marketing automation workflows in Salesforce Marketing Cloud to deliver personalized customer experiences and manage lifecycle touchpoints.
Role type
Mid-level marketing automation specialist (Salesforce Marketing Cloud)
Builds
Automated email campaigns, segmentation strategies, and dynamic content for client accounts (via careerplan.io/jobs/49-00D-EC-17B-EF-607-email-automation-specialist-salesforce-marketing-cloud-at-outerbox)
Domain
Digital Marketing / Email Automation
Required skills
Salesforce Marketing Cloud Engagement (MCE), AMPscript, SQL, HTML/CSS, email marketing KPIs, data modeling, audience segmentation
Preferred skills
Klaviyo, ActiveCampaign, SharpSpring, cross-inbox compatibility, email authentication protocols, Google Analytics
Technologies
Salesforce Marketing Cloud, AMPscript, SQL, Google Analytics
Responsibilities
Design and implement complex automation workflows with triggers and audience creation; Plan lifecycle stages and segmentation strategies; Monitor workflow performance and optimize; Maintain data models and attribute definitions; Ensure compliance with legal standards and best practices
Seniority
Mid-level, hands-on IC
