Director Brand Strategy & Head Office
Core
Orchestrate PUMA's future brand strategy to win consumers, strengthen brand equity, and accelerate profitable growth while acting as a senior sparring partner to the CBO.
Role type
Director, Brand Strategy & Head Office
Builds
Global brand positioning, architecture, frameworks, and actionable execution plans/toolkits
Domain
Sporting goods / Consumer brands
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic brand thinking, commercial acumen, stakeholder management, cross-functional influencing, project management, team leadership, translating insights into strategy
Preferred skills
Agile environment experience, consumer-centric problem solving
Technologies
N/A
Responsibilities
Define and execute brand strategy aligned with company vision; develop a brand insights hub; manage cross-category projects demonstrating strategy execution; oversee CBO head office operations and priorities; build and lead a high-performing global commercial strategy team
Seniority
Director, strategic leadership & team management
