Senior Director, Global Brand and Product Marketing - HOKA
Core
Leading the strategic development and execution of HOKA's global brand and product marketing, defining multi-year brand narrative, and driving growth through integrated storytelling across performance and lifestyle categories.
Role type
Senior Director, Global Brand and Product Marketing
Builds
Global brand strategy, integrated campaigns, product launches, and full-funnel media plans for HOKA footwear and apparel.
Domain
Footwear and apparel retail, specifically running, outdoor, and sport culture.
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global brand strategy, integrated marketing, campaign management, global media strategy, Go-to-market planning, agency management, team leadership, consumer insights, storytelling, budget oversight.
Preferred skills
Experience scaling global consumer brands, deep understanding of running/sport culture, creative sensibility, trend analysis.
Technologies
digital, social, video, OOH, broadcast, experiential media channels.
Responsibilities
Develop and lead global multi-year brand strategy and integrated calendar; Define global brand positioning, purpose, voice, and visual identity; Lead go-to-market planning for global product launches; Develop and oversee global media strategy across paid channels; Lead and develop a high-performing global marketing team.
Seniority
Senior Director, strategic leadership and team management