Senior Manager, Product Marketing - CoStar - Arlington, VA
Core
Lead go-to-market strategy, positioning, and demand generation for CoStar's commercial real estate data and analytics platform.
Role type
Senior Manager, Product Marketing (B2B SaaS)
Builds
Integrated marketing strategies, multi-channel campaigns, and customer-facing content for commercial real estate information and analytics.
Domain
Commercial Real Estate / Data & Analytics / SaaS
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market execution, content creation, data analytics, cross-functional collaboration, strategic thinking
Preferred skills
Master's degree, experience in data/tech/analytics industries
Technologies
None explicitly listed
Responsibilities
Develop integrated product marketing strategies for B2B segments; Lead launch planning for new features; Design and execute multi-channel campaigns; Create customer-focused content and narratives; Leverage data and competitive analysis to optimize performance; Partner with sales and product teams to align roadmaps with market needs.
Seniority
Senior Manager, hands-on IC with strategic oversight