Senior Manager, Product Marketing - CoStar - Arlington, VA
Core
Lead go-to-market strategy, positioning, and demand generation for CoStar, a comprehensive platform for commercial real estate information, analytics, and news.
Role type
Senior Manager, Product Marketing
Builds
Integrated product marketing strategies, multi-channel campaigns, and customer-focused content for B2B segments.
Domain
Commercial real estate information, analytics, and online marketplaces
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market execution, content creation, data analytics, cross-functional collaboration, strategic thinking
Preferred skills
Master's degree, experience in data/SaaS/technology/analytics industries
Technologies
None explicitly listed
Responsibilities
Develop integrated product marketing strategies for B2B segments; Lead launch planning for new features and market initiatives; Create customer-focused content including web copy, case studies, and presentations; Leverage customer insights and competitive analysis to optimize performance; Partner with sales and product teams to align roadmaps with market needs; Identify opportunities to increase product adoption and expand market reach.
Seniority
Senior Manager, hands-on leadership