Product Marketing Manager
Core
Shape go-to-market strategy and customer adoption for an AI-driven Laboratory Informatics platform serving R&D organizations.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Unified software for scientific product development, including LIMS, ELN, Analytics, Reporting, PLM, and AI/ML modules.
Domain
Laboratory Informatics / R&D / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing, positioning technical products for business outcomes, lead generation strategy, content creation, competitive intelligence, sales enablement, project management
Preferred skills
R&D/industrial audience experience, marketing platform proficiency, graphic design/video editing, science/chemistry/AI passion, statistics aptitude
Technologies
HubSpot, Outreach.io, Salesforce CRM, SEMRush, Google Analytics
Responsibilities
Craft messaging and positioning for core platform modules; support demand generation via campaigns and events; lead product launches and spotlights; build customer personas and use case maps; develop sales assets like battlecards and solution narratives; drive competitive intelligence and win/loss analysis; train sales reps on value propositions.
Seniority
Mid-level, hands-on IC