Event Marketing Specialist, APAC
Core
Localize and execute the APAC marketing strategy and plan with a focus on building compelling events, experiences, and engagement to drive demand generation.
Role type
Senior IC event marketing specialist
Builds
Events experiences and processes across APAC
Domain
B2B SaaS / M&A / Financial Services
Deliverable
product features
Required skills
Event marketing strategy, Demand generation, Events and conferences management, Digital marketing channels (email, web, social, search, display), CRM management, Data analysis (leads, ROI), Project management
Preferred skills
Experience in technology SaaS, Financial services/legal sector knowledge, Advanced CRM tools (Salesforce, Pardot, LinkedIn, Sitefinity), Multicultural collaboration
Technologies
Salesforce, Pardot, LinkedIn, Sitefinity, Microsoft Office 365
Responsibilities
Build & optimize the events experience and processes across APAC, Execute the event marketing plan for APAC, Report on the impact of events in terms of leads, opportunities, cost per lead, cost per opportunity and overall return on marketing events investment
Seniority
Mid-Senior, hands-on IC
