Campaign Marketing Manager
Core
Drive demand generation efforts in North America by orchestrating multichannel campaigns to acquire new contacts, drive engagement, and convert logos within key industries and segments.
Role type
Senior IC Campaign Marketing Manager
Builds
Multichannel demand generation campaigns, lead follow-up strategies, and sales prospecting programs
Domain
B2B SaaS / Technology
Required skills
Multichannel campaign orchestration, strategic planning, operational execution, data-driven audience targeting, market research, cross-functional collaboration, project management, analytical skills
Preferred skills
Experience in demand generation, B2B marketing, SaaS industry, proficiency with marketing automation and CRM platforms, presentation skills
Technologies
Marketo, Salesforce, 6Sense, Tableau
Responsibilities
Develop and implement multichannel campaigns across digital channels, manage day-to-day campaign operations including budgets and timelines, use AI and data platforms to define high-intent audiences, collaborate with content teams on messaging, monitor campaign performance and adjust strategies based on KPIs, prepare and present performance reports to stakeholders
Seniority
Senior, hands-on IC