ABX & Industry Marketing Manager
Core
Build global account-based experience (ABX) operating models, playbooks, and paid media strategies to drive pipeline impact for priority accounts and industries.
Role type
Senior IC B2B SaaS marketing leader (ABX & Industry)
Builds
Global ABX operating model, repeatable playbooks, paid media campaigns, industry campaign kits, and AI-enabled workflows.
Domain
B2B SaaS, Account-Based Marketing (ABM), Industry Marketing
Required skills
B2B SaaS account-based marketing, paid media strategy, account selection and investment planning, campaign activation and measurement, cross-functional partnership, scalable framework creation, AI-enabled workflow management
Preferred skills
Contact-level ABM advertising platforms, global marketing framework development, CDP and intent data workflows, AI-assisted creative governance
Technologies
Account-based advertising platforms, CRM, marketing data platforms, CDP, intent data tools, Canva
Responsibilities
Build and evolve global ABX operating model across named-account and cohort programs; Create repeatable playbooks and templates for regional teams; Lead paid media strategy for priority accounts; Develop global industry plays and campaign kits; Partner with Sales and regional teams to translate insights into programs; Establish performance measures for pipeline influence; Build responsible AI-enabled workflows for campaign execution
Seniority
Senior, hands-on IC
