Principal Product Manager, CRM & Sales Systems
Core
Own the multi-year product strategy and roadmap for the CRM (Salesforce) and broader sales systems ecosystem to accelerate sales velocity and empower global revenue teams.
Role type
Principal Product Manager (Sales Technology & AI)
Builds
AI-enhanced CRM experiences, intelligent automation workflows, and predictive forecasting tools for sales organizations.
Domain
B2B Sales, Revenue Operations, Enterprise CRM
Deliverable
product features
Required skills
Multi-year product strategy definition, AI-first mindset (generative AI, predictive forecasting), B2B sales motion expertise, Salesforce platform fluency, stakeholder alignment, backlog prioritization, KPI definition.
Preferred skills
Prior experience in Sales, RevOps, or Sales Engineering, Salesforce Admin certification, track record of rolling out AI/copilot features to large internal teams.
Technologies
Salesforce, Generative AI, Predictive Analytics
Responsibilities
Define vision and roadmap for CRM ecosystem, champion AI integration to eliminate busywork, redefine sales workflows using intelligent automation, partner with CRM Architect and Tech Lead, align with global business stakeholders, manage product backlog, track adoption and business impact KPIs.
Seniority
Principal, hands-on IC with strategic ownership