Digital Marketing Specialist (SEO/SEM)
Core
Manage and optimize C&W Singapore's digital marketing across website, search, email, and social channels to drive visibility, engagement, and lead generation.
Role type
Digital Marketing Specialist (SEO/SEM)
Builds
Website content, search campaigns, email campaigns, social posts, and demand-generation leads
Domain
Real Estate / B2B Professional Services
Required skills
SEO, SEM, Google Ads, Google Analytics (GA4), Content Management Systems (Sitecore), Email Marketing Platforms, LinkedIn Management, Budget Tracking, Vendor Management
Preferred skills
AEO, Google Analytics/Ads Certification, HTML/CSS, Looker Studio/Power BI, Social Advocacy Platforms, Design Tools
Technologies
Sitecore, Google Ads, Google Analytics (GA4), Salesforce Marketing Cloud, Marketo, HubSpot, LinkedIn, Sprinklr, Hootsuite Amplify, EveryoneSocial, Canva, Looker Studio, Power BI
Responsibilities
Update and publish website content and property listings; Execute SEO, AEO, and SEM campaigns; Build and manage email marketing campaigns; Schedule and monitor social media content; Generate digital demand and leads; Maintain analytics dashboards and performance reports; Process marketing finance and vendor claims.
Seniority
Mid-level, hands-on IC
