Director, Client Marketing
Core
Synthesizes client performance data to inform targeted cross-sell strategy and differentiated positioning for healthcare revenue cycle solutions.
Role type
Director, Client Marketing
Builds
Actionable growth strategies, ABM-driven client conference experiences, and durable referral pathways for sales and client teams.
Domain
Healthcare / Revenue Cycle Management / B2B SaaS
Deliverable
product features
Required skills
Data synthesis, cross-sell strategy, ABM execution, stakeholder influence, executive communication, go-to-market alignment, feedback loop management
Preferred skills
Revenue cycle management, clinical outcomes, healthcare SaaS
Technologies
None explicitly stated
Responsibilities
Partner with Product and Marketing to translate client data into cross-sell narratives; Synthesize client outcomes to surface expansion opportunities; Shape cross-sell strategy by mapping insights to solution bundles; Equip Sales and Client Success with data-backed messaging; Lead and scale the internal referral program; Establish feedback loops between client insights and GTM strategy
Seniority
Director, strategic leadership & cross-functional influence
