Sr. Associate Marketing Manager
Core
Develops and executes performance marketing strategies to drive customer demand, engagement, conversion, and retention for parts, gear, and accessories portfolios.
Role type
Senior Associate Marketing Manager (Performance Marketing)
Builds
Integrated multi-channel marketing programs, email campaigns, paid media plans, and customer cultivation initiatives.
Domain
Powersports retail and accessories
Deliverable
product features
Required skills
Integrated marketing strategy, email marketing, paid media planning, customer lifecycle management, data analysis, cross-functional collaboration, budget management
Preferred skills
Digital marketing experience, MBA, leadership and mentoring experience
Technologies
Microsoft Office
Responsibilities
Lead development of integrated marketing strategies and promotional calendars; Own planning and performance of email marketing programs; Lead paid media planning and optimization; Manage channel investments and maximize ROI; Establish KPIs and reporting frameworks; Analyze campaign results and present recommendations.
Seniority
Senior, hands-on IC