VP Sales & Marketing
Core
VP of Sales & Marketing driving revenue growth for a local news group by partnering with sales teams, developing go-to-market strategies, and expanding strategic partnerships.
Role type
Senior leadership sales executive
Builds
Revenue growth, strategic partnerships, and scalable go-to-market strategies for a media/news organization
Domain
Media / Publishing / Local News
Required skills
Executive sales leadership, revenue goal achievement, client relationship management, sales analytics, CRM management, new product development, strategic partnership building, print and digital media sales
Preferred skills
AI integration in research workflows, community event representation, cross-functional collaboration
Technologies
CRM, Sales Analytics, AI tools
Responsibilities
Meet or exceed monthly, quarterly, and annual individual revenue goals by partnering with the sales team to grow the existing base of business and proactively prospect new business; Develop a deep understanding of clients' businesses, priorities, and challenges, and utilize that knowledge to create partnerships that drive value for clients; Expertly articulate and position our brand, audience, and product portfolio—including digital display, branded content, and programmatic solutions—to prospective partners; Maintain a rigorous sales pipeline while delivering accurate, data-driven insights to senior leadership; Champion a culture of data-informed decision-making by leveraging analytics to prioritize sales efforts and improve market penetration; Incorporate AI into research workflows for identifying relevant sales opportunities and contacts; Work with marketing and sales strategy to create effective and compelling sales materials, proposals, and RFP responses; Monitor the revenue pipeline and leads, adjusting as necessary for sustainable growth; Collaborate with Finance and Marketing teams on messaging, pricing strategies, and business models for achieving revenue goals; Drive between Bay Area offices across the market and represent the company at community events