CSE MCO Immuno Brand and Content Lead Respiratory
Core
Lead marketing and brand strategy for Dupixent Respiratory indications across Central and South Europe, driving growth and launch excellence.
Role type
Senior Brand and Content Lead (Pharma)
Builds
Regional brand plans, omnichannel customer engagement strategies, and content for healthcare professionals and patients.
Domain
Biopharma / Immunology / Respiratory
Deliverable
product features
Required skills
Brand management, content editorial management, medico-marketing, P&L management, scenario planning, market analytics, digital marketing, AI tool implementation
Preferred skills
International market access experience, finance exposure, leadership and coaching
Technologies
Digital platforms, AI tools
Responsibilities
Translate global brand strategy into local plans, build and manage business plans and budgets, design omnichannel engagement plans, generate market insights, support product launches, introduce new digital tools.
Seniority
Senior, hands-on IC with leadership responsibilities