Brand Manager Transplant
Core
Shape strategic vision and execution for the transplant franchise, driving launch readiness for new indications (SOT) and optimizing performance for existing ones (HSCT/cGvHD).
Role type
Senior Brand Manager (Transplant Franchise)
Builds
Strategic brand plans, launch readiness activities, omnichannel marketing campaigns, and promotional materials for transplant medicines.
Domain
Biopharma / Transplant Medicine (Hematopoietic stem cell transplantation & Solid organ transplantation)
Deliverable
product features
Required skills
Brand strategy development, omnichannel marketing execution, launch planning, market research analysis, regulatory compliance management, stakeholder influence, cross-functional collaboration, data-driven decision making, project management.
Preferred skills
Experience in healthcare marketing, familiarity with Veeva Vault, ability to manage agency partnerships, clinical trial insight utilization.
Technologies
Veeva Vault
Responsibilities
Lead brand planning and drive commercial performance for cGvHD; prepare launch readiness and strategic plans for SOT indications; oversee promotional materials lifecycle and ensure ABPI compliance; track campaign metrics and adjust strategies; support educational events for healthcare professionals.
Seniority
Senior, hands-on IC
