Director, Global Marketing – Cenerimod
Core
Define and evolve the global brand vision, positioning, and value proposition for Cenerimod, a specialty/immunology product, leading pre-launch preparation, evidence communication, and market access strategies.
Role type
Director, Global Marketing (Pharmaceuticals)
Builds
Global brand plans, launch readiness, payer value dossiers, and commercial communication tools for Cenerimod.
Domain
Healthcare / Pharmaceuticals / Immunology / Rare Diseases
Deliverable
product features
Required skills
Global brand strategy, pre-launch planning, evidence-to-value translation, market access strategy, cross-functional leadership, budget management, regulatory compliance
Preferred skills
Autoimmune or rare disease experience, advanced degree (MBA/MSc/PharmD), additional languages
Technologies
None stated
Responsibilities
Define global brand vision and manage the Global Brand Plan; Lead pre-launch activities including market shaping and competitive intelligence; Translate clinical data into compliant brand narratives; Partner with Market Access to define payer value stories; Serve as commercial lead on the Global Launch Readiness Team; Manage global marketing budget and vendor relationships; Ensure compliance with PhRMA/EFPIA codes.
Seniority
Director, strategic leadership