Head Marketing Alpha 1
Core
Senior marketing leader for Sanofi's Alpha-1 Antitrypsin Deficiency franchise, accountable for brand strategy, commercial execution, and cross-functional orchestration including launch readiness for new assets.
Role type
Senior IC marketing leader (pharma/biotech)
Builds
Brand strategy, digital/AI-driven launch campaigns, and TLL (Thought Leader Liaison) organization alignment for the AATD portfolio
Domain
Biopharma, Rare Disease, Specialty Care
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Pharmaceutical/biotech marketing leadership, rare disease/specialty/orphan drug experience, field-based team management (TLLs/KAMs), product launch leadership, people leadership, cross-functional influence, patient advocacy engagement, KOL/PAG relationship management
Preferred skills
MBA or advanced degree, digital/AI-enabled marketing tools experience (Veeva, CRM), digital "find and switch" initiatives
Technologies
Veeva, CRM, LLMs
Responsibilities
Own brand vision, strategy, forecasting, and demand signal; lead US team execution of digital/AI launch; manage multi-disciplinary marketing team; direct brand planning, campaign strategy, and KPI development; lead launch readiness and go-to-market orchestration; serve as external liaison to KOLs and Patient Advocacy Groups; ensure integration between TLL field activity and marketing strategy; lead program governance (LRRs, ELC, SPC); act as strategic partner to Global/U.S. cross-functional leadership; manage budget, resourcing, and operational excellence
Seniority
Senior, hands-on IC with team leadership