Director of Marketing, Technology Licensing & B2B
Core
Lead global marketing strategy and execution for Bose's Tech Licensing and B2B business division, translating audio innovation into value propositions for partners and licensees worldwide.
Role type
Director of B2B Marketing
Builds
Global co-marketing initiatives, sales enablement materials, and integrated partner programs for Bose's licensing and enterprise customers.
Domain
Audio technology, B2B licensing, and automotive innovation
Deliverable
product features
Required skills
Global marketing strategy, B2B partner marketing, co-marketing leadership, enterprise go-to-market execution, team leadership, strategic thinking, executive presence
Preferred skills
Experience in technology or automotive ecosystems, matrixed organization leadership
Technologies
None explicitly listed
Responsibilities
Develop B2B narratives and sales enablement materials; lead global co-marketing initiatives with partners; champion brand integrity across B2B efforts; shape global public relations strategy; lead strategy for global events and experiential marketing; build and lead a high-performing marketing team
Seniority
Director, Global Leadership Team