Senior Marketing Manager (m/f/d)
Core
Own holistic B2B marketing strategy and demand generation to position Experian as a leading data insights provider in the DACH region.
Role type
Senior Marketing Manager (B2B)
Builds
Demand generation campaigns, lead quality initiatives, and market visibility for data insights products.
Domain
B2B Marketing / Data & Analytics / Risk Management
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, campaign management, stakeholder management, people leadership, MarTech proficiency, English fluency
Preferred skills
Salesforce, Eloqua, tech marketing, complex matrix organization experience
Technologies
Eloqua, Salesforce
Responsibilities
Develop and optimize multi-year marketing strategy; manage strategic lead generation across the funnel; plan and execute multi-channel campaigns; analyze market trends and competitive activities; manage external agencies and service providers; lead one team member with coaching and performance management.
Seniority
Senior, hands-on IC with people leadership
