Manager / Sr. Manager – Automotive & Embedded IoT B2B Marketing
Core
Sr. Manager responsible for B2B go-to-market strategy, campaign execution, and narrative development for MediaTek's automotive silicon and embedded IoT solutions.
Role type
Sr. Manager, B2B Marketing (Automotive & Embedded IoT)
Builds
Go-to-market strategies and integrated marketing campaigns for Dimensity Auto portfolio (Cockpit, Connect, Drive, Components) and Embedded IoT solutions.
Domain
Semiconductor, Automotive Technology, Embedded IoT, 5G/6G, AI
Deliverable
product features
Required skills
B2B enterprise marketing strategy, automotive technology fluency, embedded IoT market knowledge, integrated campaign planning, ABM, content development, cross-functional leadership, data-driven performance analysis
Preferred skills
Global market experience, multi-regional execution, technical storytelling, ecosystem partnership management
Technologies
Dimensity Auto, 5G, Wi-Fi 7, V2X, NTN, GNSS, ADAS, AI, IoT platforms
Responsibilities
Develop and lead comprehensive B2B marketing strategies for automotive and IoT portfolios; Drive end-to-end campaign execution across digital, content, and event channels; Translate technical capabilities into compelling value propositions and messaging; Lead marketing strategy for industry events and conferences; Collaborate with product, engineering, and sales teams for message consistency; Support co-marketing initiatives with strategic partners; Define and report on campaign KPIs and optimize for ROI.
Seniority
Senior, hands-on IC with strategic ownership
