Wayrilz ITP Brand Manager
Core
Develop and execute winning brand plans for Wayrilz, a first-in-class BTK inhibitor for ITP, to transform HCP views and empower patients.
Role type
Brand Manager (Pharma)
Builds
Marketing strategies, launch materials, and events for Wayrilz (ITP treatment)
Domain
Healthcare / Immune-Mediated Hematology / Rare Blood Disorders
Deliverable
product features
Required skills
Brand planning, new product launch execution, material creation, event management, global collaboration, market analysis, competitive strategy
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop and execute winning brand plans, manage launch preparation including material creation and event management, collaborate with global brand team, co-work with other functions and external partners
Seniority
Mid-Senior, hands-on IC
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