Vx-Sr Brand Manager-Beijing
Core
Define and evolve long-term brand identity, value proposition, and core messaging architecture for a healthcare product, shifting consumer perception from transactional features to foundational lifestyle choices.
Role type
Senior Brand Manager (Healthcare/Vaccines)
Builds
Sustainable brand content ecosystem, corporate and brand guidelines, and premium brand assets.
Domain
Healthcare / Vaccines / Consumer Health
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand positioning, equity tracking, messaging architecture, scientific literacy, creative copywriting, content strategy, market research analysis, consumer journey mapping, agency leadership, MLR compliance navigation, social listening
Preferred skills
Experience in Infant Formula or Premium Nutrition, ability to translate clinical data into educational narratives, deep insight interpretation
Technologies
None stated
Responsibilities
Define long-term brand identity and value proposition based on product life cycle; Build sustainable brand content ecosystem and guidelines; Lead healthcare, PR, and creative agencies to co-create brand assets; Analyze multi-dimensional data sources to uncover consumer friction points; Partner with Medical, Legal, and Regulatory teams to ensure content compliance.
Seniority
Senior, hands-on IC
