Senior Manager, NA Omnichannel Performance Analytics & Insights
Core
Lead the development of omnichannel commercial measurement standards, KPI frameworks, and insight-led reporting to optimize marketing investment and drive business decisions across North America.
Role type
Senior Manager, Marketing Performance Analytics & Insights
Builds
Insight-led measurement plans, KPI frameworks, executive dashboards, and test-and-learn agendas for Sanofi's North American brand marketing teams.
Domain
Pharmaceutical marketing, omnichannel performance analytics, commercial measurement
Deliverable
dashboards & analysis
Required skills
Omnichannel marketing measurement, KPI framework design, SQL, executive storytelling, test-and-learn methodology, offshore team management, US pharmaceutical commercial environment knowledge, attribution modeling, AI-enabled analytics
Preferred skills
Python, regulated industry experience, agency/vendor management
Technologies
SQL, GA, Sprinklr, Jira, Power BI, Tableau
Responsibilities
Define KPI frameworks and reporting principles distinguishing activity metrics from business-impact measures; translate brand objectives into measurement plans; own performance storytelling quality; partner with digital and analytics teams on dashboard design and data usability; direct offshore resources for recurring reporting and insight generation; shape the test-and-learn agenda; use AI tools to accelerate insight generation; upskill partners on analytics standards.
Seniority
Senior Manager, hands-on IC with strategic oversight