Search Marketing Specialist
Core
Manage the full lifecycle of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) to support advertiser goals.
Role type
Search Marketing Specialist (Paid Search/SEM)
Builds
Paid search campaigns and ad sets across multiple industries
Domain
Digital Marketing / Search Engine Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads management, Microsoft Ads management, keyword research, bid management, budget pacing, ad copy creation, conversion tracking, campaign reporting, landing page assessment, Google Analytics, Excel, HTML/CSS basics, tag manager experience
Preferred skills
Analytics certification, SEO management platforms, agency experience, multi-account management
Technologies
Google Ads, Microsoft Ads, Google Analytics, Adtaxi proprietary tools, Excel, Tag Managers
Responsibilities
Create and manage paid search campaigns, analyze campaign performance, conduct keyword research and expansion, implement advanced strategies (Pmax, dynamic remarketing, YouTube, shopping), QA campaigns before launch, monitor industry trends, create reports
Seniority
Mid-level, hands-on IC