VP Merchandising & Marketing
Core
Develops and executes innovative category and Go-to-Market strategies for a specific area, overseeing merchandising, marketing, pricing, and product assortment to drive sales and profitability.
Role type
VP of Merchandising & Marketing (Area)
Builds
Area-wide sales performance, profit margins, and customer growth through strategic category management and localized marketing initiatives.
Domain
Foodservice distribution / Retail merchandising
Required skills
Category management, marketing strategy, pricing strategy, vendor negotiation, P&L management, team leadership, market analysis, product assortment planning, budget management, sales support coordination
Preferred skills
Foodservice or food manufacturing industry experience, matrix organization experience, virtual leadership across multiple sites, Microsoft Access proficiency
Technologies
Microsoft Office (Word, Excel, PowerPoint, Outlook), Microsoft Access
Responsibilities
Partner with corporate and region personnel on customized merchandising and marketing strategies; Lead merchandising field support within Area Hubs; Monitor Area performance and adjust strategies based on market trends; Manage GTM strategies to drive sales and net new account growth; Manage relationships with Area-specific vendors; Monitor and review Area product assortment to optimize SKUs; Manage Area pricing and deviation processes; Plan and facilitate local promotions and marketing activities; Coordinate new customer on-boarding and exit processes; Manage sales-based activities and direction of Area-specific specialists.
Seniority
Executive, strategic leadership & mentorship