Digital Marketing Manager-WRM
Core
Own digital lead generation strategy and paid media execution for boat sales across White River Marine Group brands, focusing on Cost Per Lead (CPL), lead quality, and conversion to sales.
Role type
Digital Marketing Manager (Performance Marketing)
Builds
Paid media programs (search, social, programmatic, affiliate) driving qualified leads for high-consideration marine products.
Domain
Automotive/Marine retail, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media strategy (search, social, programmatic, affiliate), CPL optimization, attribution modeling, ad tech integration, CRM integration, budget management, agency management, data analysis, project management
Preferred skills
Experience in retail, ecommerce, automotive, or marine industries
Technologies
Google Ads, Meta, Adobe Analytics, CRM platforms
Responsibilities
Build channel and audience strategies to increase qualified lead volume and improve quality; Manage paid search, social, programmatic, and affiliate campaigns; Lead attribution tracking and reporting across marketing tech stack; Analyze campaign performance to recommend budget shifts and scaling opportunities; Collaborate with sales, CRM, and analytics teams to align lead generation with business outcomes.
Seniority
Mid-Senior, hands-on IC