Digital Marketing Manager-WRM
Core
Own digital lead generation strategy and paid media execution for boat sales across White River Marine Group brands, focusing on Cost Per Lead (CPL) and lead quality.
Role type
Senior Performance Marketing Manager (Paid Media & Lead Gen)
Builds
Paid media campaigns (Search, Social, Programmatic, Affiliate) driving qualified leads for high-consideration marine products.
Domain
Automotive/Marine retail performance marketing
Required skills
Paid search strategy, paid social lead gen, programmatic display, affiliate marketing, attribution modeling, ad tech integration, CRM integration, budget management, agency management, funnel optimization, data analysis
Preferred skills
Retail/ecommerce/automotive/marine industry experience, high-consideration purchase category knowledge
Technologies
Google Ads, Meta, Adobe Analytics, CRM platforms, server-side tracking, pixels
Responsibilities
Build channel and audience strategies to increase qualified lead volume and improve conversion rates; Manage paid media budgets, pacing, and forecasting; Optimize campaigns toward CPL, CPA, and lead-to-sale goals; Lead measurement approach across attribution models and tracking methods; Work with CRM, sales, and agency teams to ensure accurate lead tracking and reporting; Analyze campaign performance and recommend budget shifts and scaling opportunities.
Seniority
Senior, hands-on IC with strategic ownership