Program Manager Email Digital Campaign Execution
Core
Lead execution of direct mail marketing campaigns to support customer acquisition and business growth.
Role type
Program Manager (Direct Mail Campaign Execution)
Builds
Direct mail marketing campaigns
Domain
Financial services / Credit card marketing
Deliverable
product features
Required skills
Program management, Campaign planning, Cross-functional coordination, QA and validation, Risk identification, Workflow optimization
Preferred skills
Direct mail experience, Direct-response marketing, Financial services marketing, Compliance coordination
Technologies
None stated
Responsibilities
Lead execution of direct mail campaigns from planning through production and post-launch review; Translate marketing strategies into actionable campaign plans and timelines; Coordinate across Marketing, Analytics, Creative, Technology, and Compliance teams; Conduct campaign QA to ensure accuracy of audiences, offers, and specifications; Identify and resolve risks impacting campaign timing or compliance; Coordinate test-and-learn initiatives to measure results; Lead stakeholder forums to communicate progress and decisions.
Seniority
Mid-level, hands-on IC