Senior Marketing Director – Demand Generation & ABM
Core
Lead B2B demand generation and Account-Based Marketing (ABM) strategies to accelerate revenue growth for enterprise AI, software, and data solutions.
Role type
Senior Marketing Director (Demand Generation & ABM)
Builds
Customized 1:1, 1:few, and cluster marketing programs for top accounts; joint go-to-market plans with sales.
Domain
B2B Marketing, Enterprise AI, Life Sciences/Pharma, Corporate R&D
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic marketing leadership, ABM strategy, demand generation, predictive analytics, intent data utilization, martech stack ownership, team leadership, sales partnership, competitive intelligence analysis, revenue attribution.
Preferred skills
Experience piloting emerging AI capabilities, scaling high-performing marketing organizations, influencing senior leaders.
Technologies
ZoomInfo, Salesforce Marketing Cloud, Salesforce CRM, CDP, AI-powered personalization tools.
Responsibilities
Develop and execute comprehensive marketing strategy for R&D audiences; lead demand generation programs across digital, events, content, and field marketing; partner with sales to target must-win accounts; translate Voice of Customer findings into targeted campaigns; lead and mentor a high-performing marketing team; drive pipeline and revenue attribution.
Seniority
Senior, hands-on IC with leadership responsibilities