Marketing Manager, Global Demand Generation
Core
Own end-to-end execution of global demand generation campaigns for Wiley's institutional marketing programs, translating priorities into build plans and deploying across paid digital, email, and marketing automation channels.
Role type
Senior IC marketing manager (demand generation)
Builds
Segmented, personalized B2B campaigns and account-based marketing motions
Domain
B2B marketing, academic publishing, EdTech
Deliverable
product features
Required skills
Campaign strategy execution, end-to-end campaign deployment, segmented campaign building, marketing automation coordination, content strategy, paid digital channel management, landing page optimization, campaign analytics, ABM execution
Preferred skills
Account-based marketing (ABM) at 1:few or 1:many scale, experience in academic publishing/EdTech/B2B subscription environments, Salesforce/CRM familiarity, direct landing page and ad creative building
Technologies
Marketing automation platforms, paid digital channels, analytics platforms, Salesforce/CRM
Responsibilities
Translate high-level priorities into build plans, build and deploy campaigns end-to-end, customize segmented campaigns at scale, execute account-based marketing motions, coordinate with marketing automation teams, partner on targeting and personalization, track performance and run post-campaign analysis
Seniority
Mid-level, hands-on IC
