Marketing Manager - Managed Ad Sales
Core
Own the full marketing stack for managed advertising, translating HCP audience data into compelling stories for advertisers to drive pipeline and sales.
Role type
B2B Marketing Manager (Managed Ad Sales)
Builds
Demand generation campaigns, ABM programs, sales enablement materials, and content assets for advertisers.
Domain
B2B Advertising / Data & Analytics / Healthcare & Life Sciences
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, account-based marketing (ABM), sales enablement, content creation, data analytics, pipeline metrics, marketing automation, CRM management
Preferred skills
Media/advertising product marketing, programmatic advertising, adtech/martech ecosystems, pharma/life sciences market knowledge
Technologies
Salesforce, marketing automation platforms, ABM platforms
Responsibilities
Define positioning and messaging for managed ad sales; execute demand gen campaigns across email, paid, web, and events; create sales-facing content (landing pages, case studies, decks); lead ABM for priority accounts; equip sales with tools to close deals; partner with sales/product/data to align messaging; measure campaign performance and pipeline influence.
Seniority
Mid-Senior, hands-on IC