Demand Generation Manager - AI & DA
Core
Drive new pipelines through always-on, multi-channel demand generation programs targeting new logos, verticals, and domain segments across AI, Analytics, and Data solutions.
Role type
Demand Generation Manager
Builds
Proactive, planned pipeline models and MQLs for commercial sales teams
Domain
B2B SaaS, Data, AI, Analytics, Professional Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B demand generation strategy, full-funnel campaign architecture, ICP definition, B2B segmentation, pipeline coverage modeling, MQL criteria definition, closed-loop feedback processes, performance reporting, Salesforce administration, marketing automation, data analytics
Preferred skills
Experience in data/SaaS/professional services, revenue contribution track record, AI tool literacy, commercial acumen
Technologies
Salesforce, ZoomInfo, Power BI, LinkedIn Campaign Manager, Marketo, HubSpot, Google Analytics
Responsibilities
Own always-on multi-channel demand generation programs, develop full-funnel campaign architecture, build and maintain pipeline coverage models, lead ICP definition and audience identification, define MQL criteria with sales leadership, deliver performance reports on MQL volume and channel ROI
Seniority
Mid-Senior, hands-on IC