Director, Organized Customer Marketing
Core
Drive portfolio growth for cancer diagnostics by identifying market opportunities, developing commercial strategies, and leading an organized customer marketing team to engage health system leaders.
Role type
Director, Organized Customer Marketing
Builds
Integrated customer engagement strategies, promotional assets, and commercial plans for the Abbott Cancer Diagnostics portfolio.
Domain
Healthcare diagnostics / Pharmaceutical marketing
Deliverable
product features
Required skills
Portfolio strategy development, team leadership and mentorship, digital marketing strategy, performance analytics, vendor management, cross-functional collaboration, health system account management
Preferred skills
Veeva CRM platform expertise, Digital Experience System (Sitecore or Adobe Experience Manager) experience, diagnostic/device/pharmaceutical marketing background, senior leadership influence
Technologies
Veeva CRM, Sitecore, Adobe Experience Manager
Responsibilities
Develop portfolio marketing strategy for C- and D-suite health system leaders; Lead a team of marketers to execute personal and digital promotion tactics; Manage external agency partners and marketing budgets; Analyze performance metrics to optimize commercial effectiveness; Oversee approval of promotional assets via material review committees.
Seniority
Director, hands-on IC with leadership mandate
