Director, Marketing Data Strategy
Core
Define and lead a modern customer data strategy to power personalization, engagement, and measurable business outcomes within the Marketing organization.
Role type
Director, Marketing Data Strategy
Builds
Scalable, compliant data infrastructure and customer data ecosystems (CDPs, data warehouses, activation platforms) for the Marketing team.
Domain
Healthcare diagnostics and drug development; Marketing Technology (MarTech) and Customer Data Platforms.
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Customer data strategy, MarTech ecosystem leadership, personalization & activation enablement, measurement frameworks, data governance, cross-functional leadership, strategic thinking, data privacy knowledge.
Preferred skills
Adobe Experience Cloud, cloud data environments (Snowflake, AWS, Azure), AI-driven decisioning.
Technologies
Adobe Analytics, Google Analytics, Adobe Experience, Snowflake, AWS, Azure, CDPs, data warehouses, activation platforms.
Responsibilities
Build and operationalize a customer-centric data foundation; lead MarTech data ecosystem; enable measurement linking marketing activity to business outcomes; oversee comprehensive data programs for complex digital strategies.
Seniority
Director, strategic leadership & cross-functional alignment
