Product Manager Diagnostics
Core
Drive commercial performance and marketing strategies for the Core Diagnostics portfolio (Alinity, ARCHITECT, AlinIQ) across Region North Europe.
Role type
Regional Product Manager (Diagnostics)
Builds
Marketing campaigns, brand presence, and sales support for in-vitro diagnostics products
Domain
Healthcare / In-Vitro Diagnostics (IVD)
Deliverable
product features
Required skills
tactical marketing, IVD market knowledge, cross-functional collaboration, demand forecasting, market analysis
Preferred skills
digital/social media marketing, CRM campaign management (Salesforce), financial acumen
Technologies
Salesforce
Responsibilities
Deliver regional marketing objectives and strategies; ensure consistency of messaging and brand execution; manage marketing budgets; support sales and margin targets; lead external communications and campaigns; act as product expert for training; work cross-functionally on product launches; conduct market intelligence and competitor analysis
Seniority
Mid-level, hands-on IC