Sr. Performance Marketing Specialist
Core
Driving efficient, high-quality lead generation at scale with Cost Per Lead (CPL) as the primary KPI to support downstream boat sales across White River Marine Group brands.
Role type
Senior Performance Marketing Specialist (Lead Generation)
Builds
Paid media campaigns (search, social, programmatic, affiliate) and lead generation funnels
Domain
Automotive/Marine retail, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search optimization, paid social execution, programmatic display management, affiliate marketing, multi-touch attribution modeling, tracking infrastructure setup, landing page optimization, conversion rate optimization, budget allocation, data analysis
Preferred skills
Experience in retail, ecommerce, automotive, or marine industries
Technologies
Google Ads, Meta, Adobe Analytics, CRM integrations, pixels, server-side tracking
Responsibilities
Own and optimize Cost Per Lead (CPL) across all paid media channels; Develop and execute strategies to scale lead volume while improving lead quality; Partner with CRM and sales teams to optimize lead-to-sale conversion; Manage, optimize, and audit product feeds and landing page flows; Analyze campaign performance and build reporting connecting media performance to business outcomes
Seniority
Senior, hands-on IC