VP, Marketing Technology & Operations
Core
Develop and execute enterprise-wide marketing operations strategy, modernize martech stacks, and lead high-impact projects to align with organizational goals.
Role type
VP, Marketing Technology & Operations (Strategic Leadership)
Builds
Marketing operations workflows, integrated martech platforms, and strategic project portfolios
Domain
Healthcare / Marketing Technology & Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic planning, project portfolio management, martech integration, change management, budgeting & financial planning, team leadership, vendor negotiation, KPI definition, data analytics, process optimization
Preferred skills
Master's degree, 12-15+ years in brand strategy/consulting, predictive modeling expertise
Technologies
Cloud-based data platforms, digital analytics tools, statistical modeling software
Responsibilities
Develop marketing operations strategy, prioritize initiatives based on ROI, oversee martech tool adoption and integration, lead and mentor project managers, manage budgeting and resource allocation, evaluate marketing channel ROI, coordinate cross-departmental workflows, define measurement frameworks, report performance to leadership
Seniority
Executive (VP), hands-on strategic leadership & mentorship