Principal Associate, Brand Manager
Core
Lead dealer brand marketing efforts for Capital One Auto's B2B dealer engagement and retention strategies, focusing on driving customer loyalty and maximizing lifetime value.
Role type
Principal Associate, Brand Manager (B2B)
Builds
Unified engagement and retention strategies, nurture campaigns, and marketing deliverables for dealer finance and product offerings.
Domain
Automotive finance / B2B marketing
Deliverable
product features
Required skills
Integrated brand strategy, omni-channel marketing, stakeholder management, data analytics, creative brief development, campaign performance reporting, strategic storytelling, cross-functional collaboration
Preferred skills
Financial services marketing, automotive B2B marketing, Fortune 500 marketing experience, presenting to senior leadership
Technologies
Navigator Platform
Responsibilities
Develop integrated brand strategies and spearhead impactful marketing projects; Serve as the Brand representative to senior stakeholders; Craft overarching value propositions and storytelling for dealer offerings; Execute and manage strategic brand development of new and ongoing nurture campaigns; Collaborate with analysts to understand and report on campaign performance; Synthesize research insights and marketing trends to identify strategic recommendations; Tell consistent and compelling stories about products and services; Influence internal decision makers with formal recommendations and informal networking.
Seniority
Principal, strategic leadership & execution