Manager, Market Research (IC)
Core
Strategic leader driving consumer insights to shape brand strategy, marketing, and advertising for Capital One's Brand Tech Marketing team.
Role type
Manager, Market Research (Individual Contributor)
Builds
High-impact business outcomes through primary research, brand health tracking, and creative testing.
Domain
Financial Services / Brand Marketing / Consumer Insights
Deliverable
Dashboards & analysis
Required skills
Primary research design, brand health tracking, creative pre-testing, B2C/B2B study management, third-party partner management, data synthesis, storytelling, evidence-based marketing knowledge
Preferred skills
Brand health and communications tracking leadership, creative and media effectiveness research, B2B and international research, Employer Brand research, client-side market research, Fortune 500 experience, analytical tools (Python, R, SAS, SPSS, SQL), marketing strategy, advertising campaign management, technology subject matter familiarity
Responsibilities
Translate business needs into actionable research objectives, lead research design and execution, leverage primary/secondary/syndicated data sources, develop annual brand strategy and learning agenda, present insights to senior leaders, update knowledge of evidence-based marketing
Seniority
Manager, hands-on IC
